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The Essential View: For their skincare needs, many French people turn not to the world of luxury but to French pharmacy skincare brands. They aren’t typically sold in upscale settings, but many amateur experts in the subject take them seriously. The largest brands are generally available worldwide, and Avène, Caudalie, La Roche-Posay, and NUXE are each worth a look.

You may have heard of the French paradox, the idea that French people suffer relatively low rates of heart disease while eating relatively high amounts of saturated fats. I’d like to propose a different French paradox, and you can see an example of it below:

Citypharma. Image: Touristy

That’s the entrance to Citypharma at 24, rue du Four in Paris’ sixth arrondissement. It’s a six-minute walk to Hermès Sèvres and another four minutes farther to Le Bon Marché. Citypharma is one of the better-known Parisian pharmacies with vast selections of aggressively priced French skincare products.

The paradox is this: Citypharma and its brethren aren’t luxurious. There are plenty of staff members on hand to help, but just being able to reach one of them may be a challenge. At busy times, you may encounter this:

Citypharma. Image: A Fork and a Suitcase

The crowds are dense, the aisles are full of product for restocking, the lighting is harsh. Nothing about the experience can be considered luxurious.

In all fairness, the checkout lines move quickly. Image: A Fork and a Suitcase

And yet this is exactly the kind of place where many well-informed French people go for their skincare needs, bypassing entirely the grands magasins and their luxury skincare counters. It’s not just price; it’s the fact that the brands they carry—let’s call them pharmacy skincare to distinguish them—have authority gained over decades of experience.

Those crowded pharmacies tend to draw overseas fans. Not only is there that authority via history, but the EU generally holds skincare products to more demanding premarket safety documentation and ingredient control standards than does the US.

If you have an interest in pharmacy skincare products, and you’re in France, it’s worth your time to visit Citypharma or another similar pharmacy, such as Grande Pharmacie du Forum des Halles. But you don’t have to travel to France to purchase French pharmacy skincare products. Below are four brands widely available outside France that you might want to know more about.

All prices are for the US, but these brands are available worldwide. If you’re in the EU, ignore the prices; you already have a favorite pharmacy and you’re paying less.

Four French pharmacy skincare brands to know

1. Avène: Water as heritage

Avène describes itself as “dedicated to sensitive skin based on pharmaceutical heritage and dermatological expertise”, and reports that the thermal spring on which it was founded was discovered for its dermatological properties in 1736. Their products are focused on skin conditions that include hypersensitivity, aging, dryness, and acne.

Their most famous product reflects their heritage: Avène Eau Thermale / Thermal Spring Water. It’s available in sizes from 50 to 300 ml (1.6 to 10.1 fl oz) at US prices from $11 to $20.

Avène Eau Thermale / Thermal Spring Water. Image: Avène

2. Caudalie: Viticultural skincare

Caudalie launched its first products in 1995, using grapes as the basis and starting in the vineyards of the founder’s parents. To this day, most of their products include ingredients derived from grapes. They donate one percent of their sales to environmental causes and periodically publish a sustainability report (the latest is from 2024).

An iconic Caudalie product is their Eau de Beauté / Beauty Elixir, which they launched nearly 30 years ago, in 1997. It’s available in 30 or 100 ml (1.1 or 3.3 fl oz) at US prices of $20 or $49.

Caudalie Eau de Beauté / Beauty Elixir. Image: Caudalie

3. La Roche-Posay: Serious sunscreen and more

La Roche-Posay was founded in 1975 and acquired by L’Oréal in 1989. Like Avène, it claims a thermal spring heritage going back centuries, but seems to de-emphasize it in its modern offerings, which have the air of being more science-driven.

Their most buzz-worthy product of the last few years is one you can’t buy via normal outlets in the US: Anthelios UVMune 400 Invisible Fluid SPF50+. Search for it online and you’ll see review after review, mostly along the same lines: it’s the best sunscreen currently on the market. But again, if you’re in the US, you’ll need to order it from an importer like FrenchPharmacy.com (and you’ll pay for the privilege). Think $36 and up in the US, compared to 12 € in the EU.

4. NUXE: Towards approachable luxury

NUXE launched its first product in 1991, and describes itself as “focused on R&D” and “with a team of expert researchers at the cutting edge of botany, formulation and galenics”. Yes, I had to look that up myself—the concept of Galenic formulation refers to preparing and compounding medicine to increase its absorption. Of the non-luxury brands described here, NUXE is the most luxurious. Based on its packaging alone, if it were sold across a marble counter, you’d expect to pay more.

That product launched in 1991? It’s Huile Prodigieuse (they don’t translate it in their packaging or marketing, but it’s Prodigious Oil or Phenomenal Oil), and NUXE describes it as their best selling product—they imply over 4 million bottles a year.

Huile Prodigieuse. Image: NUXE

The bottom line

French pharmacy skincare brands may not be luxurious—or even approachably luxurious—but they have credibility that comes with decades of experience and long histories of knowledgeable, satisfied customers. Compared to their vastly more expensive luxury counterparts, you can definitely pay more, but you may not get more.

We do not accept consideration of any kind in exchange for product or service reviews.

Thumbnail image: La Roche-Posay

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