The Essential View: Some luxury purchases are justified as heirlooms-to-be, but an heirloom isn’t something you buy: it’s something an object becomes through use, care, memory, and love. The strongest case for buying something that could become an heirloom isn’t that it might impress future generations or hold its value. It’s that you truly want it, can afford it, and will wear it and care for it over time. If it survives as an heirloom, that survival won’t come from the purchase; it’ll come from the relationship.
In his 1956 work “An Arundel Tomb”, the poet Philip Larkin describes his reaction to seeing a pair of recumbent medieval stone effigies, identified (though inconclusively) as those of Richard FitzAlan, 10th Earl of Arundel (died 1376) and his second wife, Eleanor of Lancaster (died 1372):

The effigies in Chichester Cathedral. Image: Nabokov / Wikipedia, CC BY-SA 3.0
Larkin’s last verse—above all his last line—is well-known, though not so straightforward as it might first appear:
Time has transfigured them into
Untruth. The stone fidelity
They hardly meant has come to be
Their final blazon, and to prove
Our almost-instinct almost true:
What will survive of us is love.
Did this couple wish to be remembered as being in love? It certainly seems possible, if not even likely. But reading the poem as a whole, Larkin seems to be saying that what later generations choose to see as love may be what survives.
We don’t know what this couple intended with their final gesture. We interpret it as love because it’s human nature to see it as such. I myself interpret it that way. But the basic point remains: whatever the original intent, what survives is love.
And so it is with luxury pieces. If they survive, it will be because of love, and in fact it’s love that will survive.
Our relationships with luxury timepieces

I’ll use luxury timepieces here as my exemplar because it seems to be so common that their purchase is justified—typically, one assumes, to spouses and/or financial advisers—on the basis that what’s being bought is an heirloom.
heirloom: noun [countable]. a valuable object that has been given by older members of a family to younger members of the same family over many years:
This ring is a family heirloom.
People buy or are given their first luxury timepiece for many reasons: graduation, first job, birthday, marriage, promotion, childbirth, retirement. The list goes on. Whatever the reason, it’s often—if not typically—an event that’s deeply meaningful to the owner. And it’s typically an event that involves some sort of love.
Then there’s the luxury timepiece as a companion during your most memorable moments. James Cameron is famously known for having worn a Rolex Submariner during his career as a director, from the set of Terminator 2: Judgment Day in 1991…

“Come with me if you want to live.” Image: Rolex
…to the set of Titanic in 1996…

I’ll always believe that the door could have fit two people. Image: Rolex
…and then at the Academy Awards in 1998, with one of the three Oscars he personally received out of the eleven Titanic received overall.

“I’m the king of the world!” Image: Rolex
I think of those moments—the moments we celebrate through buying our first luxury timepiece, and the moments we celebrate while wearing it—as another form of love. The watch as beloved companion.
But those dramatic moments aren’t the only kind of love—not by a long shot. There’s the quotidian version of love. Cooking dinner for your spouse, or cleaning up after they cooked for you. Making the bed for them in the morning when they’re in a rush. Taking their car in for an oil change. Those are forms of love, too, and they apply equally to luxury timepieces.
A mechanical watch isn’t an impermeably sealed object that merely need be worn or wound on a regular basis and will run forever without intervention. Mechanical watches require adjustments—the more accurate the watch, the less frequent the adjustment, but required nonetheless.
Mechanical watches also require maintenance. How often that maintenance occurs depends on the maker, the watch, how often it’s worn, and under what circumstances. If you actually wear your dive watch to, well, dive, then you’ll probably be taking it in every year or so to have the seals checked. If you wear your dress watch to dinner once a week, your first service might not be for five to eight years. No matter what, though, maintenance will be required.
My point is that all of this—the dramatic reasons we acquire our first luxury watches, the dramatic moments for which they accompany us, and then the care we show to them over the years through adjustments and maintenance—all of this is love in one form or another.
You want to buy an heirloom watch? Presuming it’s the watch you truly want, and you can afford it, I think that’s a great idea. But you don’t buy an heirloom watch.
An heirloom isn’t something you buy; it’s what something becomes.
How, then, does a luxury item become an heirloom?

