Feature

Is the flagship boutique always your best choice?

Paris taught me a lesson about prominence versus comfort. Tokyo reinforced it

Sep 16, 2026

The luxury of not knowing

Italy’s labor scandals expose what happens when maisons that sell provenance lose sight of who actually makes their clothes

Sep 9, 2026

Five cities, five Louis Vuittons

The firm’s most ambitious flagships show how a maison de grand luxe can repeat its identity without repeating its stores

Sep 2, 2026

When does collecting become overconsumption?

There isn’t a magic number. The question to ask is what the next purchase is for

Aug 26, 2026

Should you choose the large bottle of fragrance?

Why the bigger bottle may be the better price but the worse deal

Aug 19, 2026

When does luxury for pets become absurd?

Hermès, Gucci, and Louis Vuitton reveal where craftsmanship ends and spectacle begins

Aug 12, 2026

How recognizable should a luxury tote be?

Three French maisons that reside between Louis Vuitton’s global Monogram and logo-free quiet luxury

Aug 5, 2026

The first dent is the hardest

Beautiful things are made to be used. So why can using them feel so uncomfortable?

Jul 29, 2026

Can mindfulness make you a better luxury consumer?

What Buddhist practices might teach us about our desire for beautiful things

Jul 22, 2026

Can you ever be immune to luxury?

A weekend of luxury shopping suggests the answer is complicated

Jul 15, 2026

Can you love luxury without being owned by it?

What Buddhism can teach us about wanting beautiful things without mistaking them for happiness

Jul 8, 2026

What makes something worth handing down?

An heirloom isn’t something you buy; it’s what something can become

Jul 1, 2026

The scarf you can carry

A practical guide to men’s three-season scarves, using Hermès as the map

Jun 24, 2026

Louis, mon ami, you have a problem

A Neverfull tote and an Aerogram messenger reveal the same flaw: bags from Louis Vuitton that are beautiful but uncomfortable to carry

Jun 17, 2026

The tenet of the men‘s scarf

What a scarf and French cuffs from a 2020 film reveal about self-confidence and the return of expressive menswear

Jun 10, 2026

The luxury of waiting

How waiting—when the process is transparent and dignified—may become luxurious in an instant everything world

Jun 3, 2026

“Four floors of no watches”

How the modern luxury waitlist goes wrong when it adds opacity and removes dignity

May 27, 2026

The market for emptiness

What happens when absence itself becomes something luxury brands learn to market and sell?

May 20, 2026

The luxury of ma

The Japanese concept of emptiness and why it may become a signal of status in a world that rarely stops talking

May 13, 2026

What only humans can touch

In the age of AI, the luxury boutique may become a source of trust

May 6, 2026

What AI can’t touch

The wēijī of AI and luxury, and how in the age of AI, physical touch may become luxury’s most honest test

Apr 29, 2026

The designer behind Haute Impact’s identity

Vicky Xie on luxury as a visual language and why human feeling still matters in the age of AI

Apr 22, 2026

Granting an afterlife to luxury

The luxury fashion industry could learn a thing or two from the luxury auto industry

Apr 15, 2026

Your last luxury purchase

How your next luxury purchase could be your last—and why that's a good thing

Apr 8, 2026

Fear of flying

What happens when a brilliantly engineered luxury sports watch encounters the reality of modern travel?

Apr 1, 2026