Feature

The luxury of waiting

How waiting—when the process is transparent and dignified—may become luxurious in an instant everything world

Jun 3, 2026

“Four floors of no watches”

How the modern luxury waitlist goes wrong when it adds opacity and removes dignity

May 27, 2026

The market for emptiness

What happens when absence itself becomes something luxury brands learn to market and sell?

May 20, 2026

The luxury of ma

The Japanese concept of emptiness and why it may become a signal of status in a world that rarely stops talking

May 13, 2026

What only humans can touch

In the age of AI, the luxury boutique may become a source of trust

May 6, 2026

What AI can’t touch

The wēijī of AI and luxury, and how in the age of AI, physical touch may become luxury’s most honest test

Apr 29, 2026

The designer behind Haute Impact’s identity

Vicky Xie on luxury as a visual language and why human feeling still matters in the age of AI

Apr 22, 2026

Granting an afterlife to luxury

The luxury fashion industry could learn a thing or two from the luxury auto industry

Apr 15, 2026

Your last luxury purchase

How your next luxury purchase could be your last—and why that's a good thing

Apr 8, 2026

Fear of flying

What happens when a brilliantly engineered luxury sports watch encounters the reality of modern travel?

Apr 1, 2026

The B1+ lifestyle

How language learning can take luxury from purchase to participation

Mar 25, 2026

Luxury skincare products: what are you paying for?

Extraordinary claims require more than ordinary evidence

Mar 18, 2026

Is fur ethical? Can it be?

Can the material that for many symbolizes luxury survive moral scrutiny?

Mar 11, 2026

The luxury test you may not want to take

Twenty increasingly uncomfortable questions about your next luxury purchase

Mar 4, 2026

Is this the future of the watch industry?

Panerai's Submersible Elux LAB-ID and the possibility of heirloom-quality smartwatches

Feb 25, 2026

Approachable luxury, applied

If luxury can be affordable, what are you trading away in the process?

Feb 18, 2026

What is “approachable luxury”?

Can luxury be affordable, or is it that “cheap is cheap”?

Feb 11, 2026

You want a signature scent. Could AI create one for you?

Why AI might—or might not—represent the future of luxury fragrances

Feb 4, 2026

What a luxury retailer sees when you walk in the door

Are you nothing more than your generation to a luxury brand?

Jan 28, 2026

“A movement to make luxury better”

This newsletter’s manifesto and what it means for you

Jan 21, 2026